Booking founder spots for August 2026Now booking a limited number of founder spots for August 2026
Your business has problems AI can fix.
Let me find them.
I work inside founder-led businesses, learn how the work really moves, and put AI exactly where it earns its keep. Real hours saved, real money back, none of the hype.
How we start
A free 60-minute call
Measured in
Hours back in your week
Based in
Netherlands
Sound familiar?
These are the conversations I have with every new client.
You're doing the same thing 40 times a week
Copying data between tools. Chasing the same updates. Rewriting the same email with a different name on top. You know it's wasteful. You've just never had the time to fix it.
You've tried AI tools. They didn't stick.
Six subscriptions, used twice. The tools were never the problem. Nobody ever mapped them to the way your business actually works.
You're paying people to do a computer's job
Not because your team isn't valuable, but because nobody has worked out which parts of their day should be automated, freeing them for the work that genuinely needs a human.
You don't know what you don't know
AI moves fast, and keeping up with it isn't your job. It's mine. You need someone in it full-time who can cut through the noise and tell you what deserves your attention and what doesn't.
Why me
I'm not a consultant who read about AI. I'm an operator who fixed his own businesses with it.
I build and run businesses across e-commerce, consumer goods, technology, and app development. Different industries, but the same trap every time: as each one grew, so did the pile of repetitive, low-value work. The reporting, the admin, the copy-and-paste that quietly swallows a founder's week.
So I fixed it where it hurt first, in my own companies. I found where the hours were really going, then handed the draining parts to AI, built properly and maintained properly. The result was never a flashy demo. It was hours returned, a calmer team, and my attention back on the work only I could do.
FelixLab.ai is me doing that for other founders. Everything I put into your business, I've already proven in mine, with real money on the line. No theory. No hype. Only what genuinely works.
E-commerce
Online retail & DTC brands
Consumer Goods
Physical products at scale
Technology
Software & digital services
App Development
Building & shipping apps
…and a few more in between.
Proof, not promises
Tested in my own businesses before it ever reaches yours.
100s
Of hours saved every month across the businesses I work with
4+
Industries I build and run businesses in
Ongoing
I work alongside you continuously, not once and done
The systems I build save the founders I work with hundreds of hours every month. And I don't recommend anything I haven't already proven in my own businesses, with real money on the line. If it didn't earn its place there, it doesn't go anywhere near yours.
Felix van Dijk · Founder, FelixLab.ai
Ways I can help
Three ways I put AI to work for you.
Find and fix
The core of what I do. I get inside how your business actually runs, find the repetitive work quietly eating your week, and hand it to AI so it runs itself.
Websites that pull their weight
A slow or dated site costs you leads and hours. I build and optimise fast, modern websites with AI built in, so they capture enquiries, answer customers, and stop creating manual work for you.
AI-native from day one
Starting something new? I help founders set up their business and website the right way from the start, with AI woven into how you operate from the beginning, so you never build the manual habits you'd later have to unwind.
How it works
It starts with a conversation, not a contract.
There's no rigid project and no fixed end date. We begin with a free call to understand how you operate. If AI can genuinely help, we keep working together, clawing back more of your week, month after month. If it can't, you've lost nothing.
The audit call
Free · 60 min
We start with a 60-minute conversation about how your business actually runs and where your hours disappear. I bring simple frameworks to map how you spend your time and how the work really flows. No prep needed from you.
The honest answer
No obligation
Together we work out whether AI can genuinely move the needle for you. If it can't, I'll tell you straight, and it hasn't cost you a thing. No pressure, no upsell, no awkward follow-up.
We build it in
Done with you
When there's a real opportunity, I put the systems into your business, set them up properly, and train your team to run them. You start feeling the time come back almost immediately.
The partnership
Ongoing
This is where the real change happens. I work alongside you continuously, keeping your systems healthy as the business grows and finding the next thing to take off your plate. Month after month we claw back more of your time, so your business gets lighter to run and you get back to the work you actually love.
The only AI question that matters
What did you do yesterday that AI could be doing today?
The best operators have stopped guarding their work. They give away everything that doesn't need their hands on it.
Then they build a system to run it, and they let it run. The output stops being something you chase. Your attention moves to the system instead.
That is where real leverage lives. Building that system with you is exactly what I do.
The whole point
You didn't start a business to do admin.
My job is to find the work that drains you, the tasks you avoid, postpone, or quietly resent, and hand them to AI. Not to replace your people, but to give you back the hours, so you can spend them on the work that actually energises you.
Off your plate
- Inbox triage and follow-ups
- Pulling the same reports every week
- Copying data between tools
- Drafting proposals and quotes
- Scheduling and rescheduling
- Chasing updates from the team
Back on your calendar
- Talking to your customers
- Closing the deals that matter
- Building the actual product
- Thinking about where you're headed
- Coaching your people
- Your evenings and weekends back
Is this for you?
I work best with a specific kind of founder.
This is a good fit if…
- You run a business with 5 to 50 people
- Decisions still run through you or a small leadership team
- You know AI matters but don't have the time to work it out
- You've tried tools before and they didn't deliver
- You want someone to own the outcome, not just hand you advice
- You're willing to change how you work if it means doing less of the boring stuff
Probably not if…
- You want a fifty-page strategy document
- You need someone to run your entire tech stack
- You're shopping purely on price
- You want AI to replace your team (that isn't what this is)
A note from Felix: I take on only a few clients at a time so I can do the work properly. If that sounds like you, get on the list and I'll be in touch personally.
Questions
The things founders ask me first.
What does it cost?
The first call is completely free, so you risk nothing to find out whether there's an opportunity. If AI can genuinely help, we keep working together and I'll be completely clear on what that looks like before you commit to anything. If it can't help, it hasn't cost you a thing.
Is my business too small (or too big) for this?
If you run a founder-led business with roughly 5 to 50 people and you're still doing work that drains you, you're the sweet spot. Smaller and there often isn't enough to automate yet; much larger and you usually need an internal team instead.
What if AI can't actually help my business?
Then I'll tell you on the free audit, and we both move on. I'd rather lose a sale than build something that doesn't earn its place. There's genuinely no obligation.
Is my data safe?
Yes. I use established, reputable tools, set them up with least-access permissions, and never move your data anywhere it doesn't need to go. Anything sensitive is handled on a need-to-know basis.
How much of my time will this take?
Far less than the work you'll get back. The first call is 60 minutes, and from there I do the heavy lifting and only pull you in for the decisions that genuinely need you.
Do you only work in the Netherlands?
I'm based in the Netherlands but work with founders worldwide. Everything runs remotely, so location is never the blocker.
Free time audit
Find the hours hiding in your week.
Book a free 60-minute call. We'll map where your time is going and find the first tasks AI could take off your plate. No pitch, no obligation. If there's nothing worth doing, I'll tell you straight. I work with only a few founders at a time, so spots are limited.
Prefer email? Reach me directly at felix@felixlab.ai